NEWS ‘N VIEWS VOL XIV issue 8

 

MNYCA

News ‘n Views

Fall Issue – November 2016

 Chris Mulcahy 1 BW

President’s Message

As 2016 draws to a close, I’ve been reflecting on all of the changes that have occurred in our industry and in our world. More than ever, MNYCA firmly holds its place as a reliable and constant resource during rapidly changing times. Our association is an oasis for members to share ideas, expand their network and make memories with welcoming friends.

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NEWS ‘N VIEWS VOL XIV issue 7

A Message from our President By Chris Mulcahy

 

Chris Mulcahy 1 BW
I’m so pleased and honored to take on the role of MNYCA President. My thanks go out to the board for
their show of support. I wholeheartedly accept this role and am eager to continue the momentum that we’ve been
generating.

As president, I would like to begin creating opportunities for the association to become a resource for local college
students who are studying chemistry,chemical engineering, physics and other related subjects.

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7 Tips for Writing Technically Accurate High-Tech Copy

A lot of B2B marketing either promotes technical products, or sells to a technical audience, or both.

The technical nature of these marketing campaigns poses a challenge to those who must create them, because the marketers tasked with executing these high-tech marketing campaigns often lack a technical background. Therefore, they may have a steep learning curve and difficulty understanding what they are selling and to whom they are selling it. Read more