7 Tips for Writing Technically Accurate High-Tech Copy

A lot of B2B marketing either promotes technical products, or sells to a technical audience, or both.

The technical nature of these marketing campaigns poses a challenge to those who must create them, because the marketers tasked with executing these high-tech marketing campaigns often lack a technical background. Therefore, they may have a steep learning curve and difficulty understanding what they are selling and to whom they are selling it. Read more